About The Focus Group

I chose to include a focus group for my music magazine, as research before starting to create the product. The focus group consists of people I would classify as (typical) potential consumers of my creation. The questions asked to my focus group were to help learn more about the type of person I’m aiming my product at. By having a focus group, it isn’t to say that other people, who may not fit in the ‘stereotypical image’ of the people in my focus group, wont also want to buy the magazine.